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作者

来源

CITIES,Vol.66,P.91-98

语言

英文

关键字

Place branding; Place management; Strategic planning; Town centre management; Business improvement districts; Retail; BUSINESS IMPROVEMENT DISTRICTS; TOWN CENTER MANAGEMENT; PUBLIC SPACE; SMART CITY; DESTINATION; IMAGE; REVITALIZATION; CITIZENSHIP; ANTECE

作者单位

[de Noronha, Ivo] Strateg Solut Int Ltd, 12 Manchester Court, London E16 3GZ, England. [Coca-Stefaniak, J. Andres] Univ Greenwich, Dept Mkt Events & Tourism, Business Sch, Old Royal Naval Coll, Pk Row, London SE10 9LS, England. [Morrison, Alastair M.] Purdue Univ, Dept Hospitality & Tourism Management, Coll Consumer &Family Sci, Room 111A,Stone Hall, W Lafayette, IN 47907 USA. Coca-Stefaniak, JA (reprint author), Univ Greenwich, Dept Mkt Events & Tourism, Business Sch, Old Royal Naval Coll, Pk Row, London SE10 9LS, England. E-Mail: ivodenoronha@gmail.com; a.coca-stefaniak@gre.ac.uk; alastair@purdue.edu

摘要

Although the knowledge about place branding and place management is growing, there is a substantial gap in the understanding of place branding among professionals responsible for the management of town and city centres, including private-public partnership formats such as business improvement districts (BIDs). This exploratory study addresses this knowledge gap through in-depth interviews with key professionals in England, Wales, Northern Ireland and the Republic of Ireland. The results suggest that the strategic potential of place branding is negatively affected by a focus on operational thinking, which hinders innovation towards more holistic approaches to place management. Further quantitative research is needed to elaborate on these findings across the UK, Ireland and other countries to enhance the understanding of the uses and interpretations of place branding among town and city managers.