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作者

来源

URBAN STUDIES,Vol.54,Issue15,P.3597-3614

语言

英文

关键字

contingent valuation method; host city; intangible benefit; Olympic Games; willingness-to-pay; WILLINGNESS-TO-PAY; CONTINGENT VALUATION; SPORTS; EVENTS; CONSEQUENTIALITY; GENDER; CHOICE; IMPACT; CITIES; VALUES

作者单位

[Wicker, Pamela] German Sport Univ Cologne, Cologne, Germany. [Whitehead, John C.] Appalachian State Univ, Boone, NC 28608 USA. [Mason, Daniel S.] Univ Alberta, Edmonton, AB, Canada. [Johnson, Bruce K.] Ctr Coll Danville, Danville, PA USA. Wicker, P (reprint author), German Sport Univ Cologne, Dept Sport Econ & Sport Management, Sportpark Muengersdorf 6, D-50933 Cologne, Nrw, Germany. E-Mail: p.wicker@dshs-koeln.de

摘要

Cities and their respective regions must weigh the merits of hosting major sport events, including the Olympic Games. This paper presents a contingent valuation method estimate of the monetary value of intangible benefits to Germans of hosting the Olympic Summer Games. In a nationwide online survey, 6977 respondents said whether they would support a referendum to host the Games. The survey employed a payment card format containing monthly tax amounts to elicit individual willingness-to-pay for the Games over a five-year period. In the weighted sample, 26% expressed an average willingness-to-pay of Euro51. Willingness-to-pay varied widely across regions. Around Cologne, the average willingness-to-pay was Euro100. Interval data hurdle models reveal that policy consequentiality and various intangible benefits increased willingness-to-pay. Aggregate willingness-to-pay over a five-year period amounted to Euro46 billion which exceeded the estimated costs of the 2024 Summer Games for Hamburg. The findings have implications for policy makers since they show what regions within Germany most support hosting the Games.