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作者

Waldemar Cudny;Roberta Comunian;Anita Wolaniuk

来源

CITIES,Vol.100,Issue1,Article 102659

语言

英文

关键字

Łódź;City branding;Promotion;Creative city;Creative industries;Neoliberalism

作者单位

The Jan Kochanowski University (JKU) in Kielce, The Faculty of Mathematics and Natural Science, Institute of Geography, Poland;Department of Culture, Media and Creative Industries, King's College London, United Kingdom;University of Lodz, Faculty of Geographic Sciences, Poland;The Jan Kochanowski University (JKU) in Kielce, The Faculty of Mathematics and Natural Science, Institute of Geography, Poland;Department of Culture, Media and Creative Industries, King's College London, United Kingdom;University of Lodz, Faculty of Geographic Sciences, Poland

摘要

This article builds on the current critique of urban neoliberal strategies for global competition that make instrumental use of arts and creativity. This paper moves the debate forward by providing a more holistic overview of why cities exploit arts and creativity as a business development strategy. It translates the arguments often used in the literature on corporate investment in arts to consider how investment in arts and creativity at an urban level aim to affect not only promotion and marketing, but also influence public relations and corporate social responsibility, prompt new production and research and innovation and boost local human resources for the local economy. Cities invest in cultural development, arts, creative industries, festivals and other events to develop a range of opportunities and as an overall strategy to engage in global urban competition, behaving like companies who try to differentiate themselves in the market by investing in creativity and sponsoring arts events. To illustrate the similarity between urban policies and business strategies we use the case study of Łódź, a Polish post-industrial city, where creative industries have recently become leading urban development drivers.