《The Everyman archetype: discursive reframing of private landlords in the financialization of rental housing》

打印
作者
Kath Hulse;Margaret Reynolds;Chris Martin
来源
HOUSING STUDIES,Vol.35,Issue6
语言
英文
关键字
作者单位
Centre for Urban Transitions, H53 Swinburne University of Technology, Hawthorn, VIC, Australia; ;Centre for Urban Transitions, H53 Swinburne University of Technology, Hawthorn, VIC, Australia; ;City Futures Research Centre, UNSW Sydney, Sydney, NSW, Australia
摘要
This article investigates the politico-cultural processes underpinning the financialization of private rental housing. Exploring the case of Australia, it shows how debt-financed landlords have been discursively reframed as ‘mum and dad investors’ who are valorized politically as enterprising, self-reliant and providing essential housing. This article then critically appraises this depiction based on available secondary data, and finds that protagonists are, predominantly, midlife and older households with higher household incomes and higher wealth levels. Furthermore, deployment of an Everyman archetype is a politico-cultural device for normalizing this type of activity as part of the financialization of everyday life. Discursive reframing bolsters political and public support for investor-landlordism as an important contributor to asset-based welfare.