Design Attributes Influencing the Success of Urban 3D Visualizations: Differences in Assessments According to Training and Intention

《Design Attributes Influencing the Success of Urban 3D Visualizations: Differences in Assessments According to Training and Intention》

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关键字: Urban design; urban evaluation; public perception; visual assessment; aesthetics; COMPUTER-SIMULATIONS; SUBJECTIVE RESPONSES; SCENIC BEAUTY; PREFERENCE; ENVIRONMENTS; ARCHITECTURE; TECHNOLOGY; LANDSCAPES; AESTHETICS; BUILDINGS

作者单位: [Llinares Millan, Maria del Carmen; Inarra, Susana; Guixeres, Jaime] Univ Politecn Valencia, Inst Tecnol Orientada Ser Humano, LabHuman, Valencia, Spain. Millan, MDL (reprint author), Univ Politecn Valencia, Inst Invest & Innovac Bioingn, Camino Vera S-N, E-46022 Valencia, Spain. E-Mail: cllinare@omp.upv.es

摘要: The graphic tools most widely used for communicating the design of future urban spaces are 3D visualizations. These virtual images allow graphic designers to manipulate conditions to embellish the final image they present. But, what design attributes are associated with positive assessments? This paper attempts to identify the key design attributes for a successful proposal and observes whether intention (assess the image versus assess the project) and observer training (architect versus non-architect) influence that relationship. A field study was carried out using assessments from 225 individuals. Results show that color, nature, and architecture are fundamental elements in successful proposals. Significant differences in assessments have also been observed according to the training and intentions of the assessors.