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作者

Eva Kassens-Noor;Joshua Vertalka;Mark Wilson

来源

CITIES,Vol.90,Issue1,Pages 229-236

语言

英文

关键字

Social media;Big data;Twitter;Olympic;Image;Place branding;Public attention

作者单位

School of Planning, Design, and Construction, Michigan State University, 201E Human Ecology, 552 W Circle Drive, East Lansing, MI 48864, USA;RS21, 301 Gold Ave SW suite 201, Albuquerque, NM 87102, USA;School of Planning, Design, and Construction, Michigan State University, 201E Human Ecology, 552 W Circle Drive, East Lansing, MI 48864, USA;RS21, 301 Gold Ave SW suite 201, Albuquerque, NM 87102, USA

摘要

Mega-event boosters frequently claim increased public attention and improved host city imagery as a rationale for public investments in major events. We design a methodology and develop an algorithm to measure both, public attention and imagery. We apply the algorithm to capture over 430 million tweets and content-analyze over 21 million tweets related to the Olympic Games, the International Olympic Committee, and their host cities. Olympic-related attention captures ~12.5% of the global twitter discourse during the event. In the English language, Olympic cities receive a positive brand value from the Olympic Games, because positive tweets about the Games and their prior, future, and bid cities exceed negative tweets at a ratio of 4:1. The Olympics leave no long-term image-legacy on twitter to their hosts but attract significant positive attention to the future host city. In contrast, the IOC attracts more negative than positive attention on twitter.