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作者

Yuji Yoshimura;Yusuke Kumakoshi;Yichun Fan;Sebastiano Milardo;Hideki Koizumi;Paolo Santi;Juan Murillo Arias;Siqi Zheng;Carlo Ratti

来源

CITIES,Vol.120,Issue1,Article 103468

语言

英文

关键字

Pedestrianization;Urban morphology;Street network;Transaction data;Consumer city

作者单位

Research Center for Advanced Science and Technology, the University of Tokyo, 4-6-1 Komaba, Meguro-ku, Tokyo 153-8904, Japan;Department of Urban Studies and Planning, Center for Real Estate and Sustainable Urbanization Lab, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA 02139, USA;SENSEable City Laboratory, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA 02139, USA;Istituto di Informatica e Telematica, CNR, via Giuseppe Moruzzi, 1, 56124 Pisa, Italy;BBVA (Data Strategy area), c/Sauceda 28, Madrid 28050, Spain;Research Center for Advanced Science and Technology, the University of Tokyo, 4-6-1 Komaba, Meguro-ku, Tokyo 153-8904, Japan;Department of Urban Studies and Planning, Center for Real Estate and Sustainable Urbanization Lab, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA 02139, USA;SENSEable City Laboratory, Massachusetts Institute of Technology, 77 Massachusetts Avenue, Cambridge, MA 02139, USA;Istituto di Informatica e Telematica, CNR, via Giuseppe Moruzzi, 1, 56124 Pisa, Italy;BBVA (Data Strategy area), c/Sauceda 28, Madrid 28050, Spain

摘要

This study analyzes the influence of pedestrianization of urban space on the revenues of surrounding retail stores. Pedestrianization refers to the conversion of street use from vehicles to a walkable environment. We compiled a unique transaction dataset containing the estimates of sales volumes for stores across Spain and combine it with data from Open Street Map to provide the history of land-use changes at the street-level. Based on these high-granular datasets, we apply a difference-in-differences empirical method to measure the economic impact of pedestrian intervention. The results show that stores located in pedestrian environments tend to record higher sales volumes than stores located in non-pedestrian environments. We further analyze the mechanisms underlying this revenue-boosting effect and find that a key factor is the store density of the pedestrianized place, while geographic location is insignificant. This finding suggests that there are no differentiation impacts on stores' revenue based on whether pedestrianization occurs in the city center or periphery. Store category also acts as an important moderator for revenue impacts, with positive effects observed mostly for the café or restaurant category. Our results provide suggestive evidence that people prefer a pedestrian-friendly environment to a vehicle-oriented one for non-tradable, local consumption activities. This research provides evidence-based policy implications for urban planners interested in making smart, sustainable cities.